SEO
SEO, or Search Engine Optimization, is the practice of improving a website's visibility and rankings in search engine results pages (SERPs). It involves optimizing various elements of a website to make it more attractive to search engines, resulting in increased organic (non-paid) traffic.
Introduction To SEO
- What is SEO?
- Importance of SEO in digital marketing
- How search engines work
- Differentiating between organic and paid search results
Keyword & Research
- Understanding the importance of keywords
- Tools and techniques for keyword research
- Long-tail keywords and their significance
- Keyword analysis and selection process
On Page Optimization
- Title tags, meta descriptions, and header tags
- Optimizing content for target keywords
- URL structure and site navigation
- Image optimization and alt tags
- Internal linking strategies
Content Marketing And SEO
- Creating SEO-friendly content
- Understanding user intent and optimizing content for users
- Strategies for content promotion and distribution
- Content length, readability, and engagement
- User-generated content and reviews
SEO Analytic and Reporting
- Setting up Google Analytics and Search Console
- Tracking and analyzing website traffic
- Monitoring keyword rankings
- Measuring SEO success and ROI
- Creating SEO reports and client communication
